As ASUG, we’re experts and professionals across industries and lines of business. Our on-the-ground experience and informed research is the foundation for all we do.  

ASUG serves our network via company-wide memberships and provides opportunities for education and connection. Whether you’re getting your feet wet with a new release, wading knee-deep in implementation, or standing up for your strategy, we’re with you as you motivate and ready your teams to make real change. 

With ASUG, you’re part of a powerful network that’s live—online and in person—all the time. Our resources and contacts keep you up to date with SAP solutions and informed about what’s coming next. No matter your role or whatever you’re solving for, we have a peer group, a nearby chapter, and members who do what you do and have invaluable insights to share. We connect to real-world-tested resources and work together to drive our departments, organizations, and careers forward by expanding what’s possible with SAP solutions. 

Our Mission

To help people and organizations get the most value from their investment in SAP technologies. 

Who We Are



Back in 1991 when ASUG was founded, our leaders were among the first to see the future of ERP, CRM, and real-time data sharing.

The current ASUG leadership group, comprised of the Board of Directors and Management Team, remains committed to ensuring that our members not only understand the path ahead but also have the tools they need to make that journey.



We rely on the experience, the inspiration, and the commitment of more than 400 volunteers to lead our Special Interest Groups (SIGs) and Chapters.

Along with our Community Advocates, ASUG volunteers supply the expertise and energy that drive education, influence, and networking in these communities all year-round. Their support and commitment to providing value to ASUG members is priceless and we couldn’t do it without them.

ASUG Chapters

ASUG Special Interest Groups (SIGs)


Partnership with SAP

Though we maintain an independent voice, we act as a trusted advisor to SAP.

Our Influence program leverages the collective voice of customers to provide SAP with feedback and recommendations on its solutions and services to produce tangible results.

SAP in turn shares strategy and roadmaps with our members to provide them with the business insight and advantage to come out in front.



In 1991, a few SAP customers convened at SAPPHIRE and recognized the value of sharing their SAP experiences year-round. They exchanged stories –the ups and downs of using SAP technology – and found they had a lot in common: trial and error, best practices from lessons learned, and that innovation is born from necessity. But more importantly, that they could save effort, time, and money by learning from one another. That group of users is now more than 100,000 SAP-savvy members strong.

As SAP has expanded its customer base and solutions to reinvent, reimagine, and help its customers build a modern digital enterprise, we have challenged ourselves to stay ahead of the game with new initiatives, new communities and new programs developed to help our members navigate the ever-changing business and technology requirements coming their way. You see, we understand that when business and technology work in harmony, amazing things happen. Your business is changing as the lines between technology and those who use it continue to blur, and ASUG is adapting to create a common ground where those who choose, implement, maintain and use technology can all work better connected.

“Influence, to be able to have the voice where I am one of many within ASUG and to be able to influence SAP's direction... where if I try to accomplish that on my own, as just a small-medium enterprise in the SAP ecosystem, I would not get the same level of presence, so I have a disproportionally loud voice as a member of ASUG.”